(SAN FRANCISCO, CA – July 31, 2014) – Less than a week into their exciting Kickstarter campaign, Xpressivo, the latest in single-serve coffee technology and customized home-delivery, has already achieved over 60% of their funding goal. This out-of-the-gate popularity is being driven by huge savings offered to “crowd-funding” backers, and is indicative of huge consumer need for easy-to-use and affordable single-serve coffee makers.

The brand, envisioned and established by San Francisco-based entrepreneur, Adam Lupa, became a mission driven by passion following a trip to Italy visiting his family. Disturbed by the lack of delicious yet affordable espresso options in the U.S., Lupa founded Xpressivo and led the charge to change this category by offering machines and coffee that are top-of-the-line, but not over-priced for mainstream consumers.

Following a successful “Beta” phase, Xpressivo recently launched a campaign on the increasingly-popular crowd-funding platform. Kickstarter is changing the way millions of people connect with entrepreneurs and fund creative projects. Xpressivo’s goal was to reward early backers for their support with deep discounts on their new line of coffee machines and capsules – which were developed with the Xpressivo philosophy of ‘quality coffee for all’ in mind – and to jump start the buzz around this exciting new coffee brand.

With “Early Bird” pledge levels starting at $99 which offer the X1 machine and Italian-made coffee capsules at almost 75% off retail prices, it is no surprise these levels are almost sold-out. And, with other discounted rewards up to $199, there is something for every coffee lover and budget. Furthermore, the Kickstarter campaign offers a unique opportunity for individuals to associate with this exciting start-up…and help build the next great coffee brand.

Only days remain to take advantage of these super low pre-order prices. To learn more and check on remaining available reward levels and discounts, click here.

About Xpressivo
Xpressivo, based in San Francisco, CA, is a start-up, single-serve coffee company founded on a mission – to offer and hand-deliver quality and affordable coffee for all. Featuring Italian blends and newly designed easy-to-use machines, it is poised to become the most talked-about brand over every morning coffee break. Visit Xpressivo.com for details.