Building on the viral success of the OSTRICHPILLOW® feel-good products for a better living, STUDIO BANANA has launched a new design that builds on the intriguing category of “fashion wellbeing”. A standalone hood for casual comfort, this versatile garment is a classical wardrobe essential that has been renewed with a twist, making it more versatile and adaptable to the changing needs of modern life.
The idea behind OSTRICHPILLOW HOOD started when observing how people constantly search for their comfort space anywhere in the city. “We wanted to offer a way for everyone to be able to switch off and relax, wherever they are”, says Ali Ganjavian, cofounder of STUDIO BANANA. As experts on napping and wellbeing products, the makers of OSTRICHPILLOW are now expanding into the fashion market with the aim of making users not only look but also feel their best.
STUDIO BANANA has applied their experience and know-how as product designers into this double layered hood, that enjoys a beautiful fall, shape and elasticity and comes in two timeless colors. Of course, OSTRICHPILLOW HOOD builds on the legacy of a true fashion icon with thousands of years of history, brilliantly summed up by MoMA’s Senior Curator of Architecture & Design Paola Antonelli [link a TED TALK?].
Available until October 18th on Kickstarter
Created by STUDIO BANANA
STUDIO BANANA has been committed to create fun and functional products for people on the go since 2012, all following the spirit of the revolutionary OSTRICH PILLOW® ORIGINAL, responsible for turning heads internationally since it took the Internet by storm 6 years ago. Having identified a world full of definitions, borders, and margins, this multidisciplinary team of designers find inspiration in the “in-between”, observing the spaces that match society’s quest for freedom.
OSTRICHPILLOW HOOD is the latest product of STUDIO BANANA, home of design-driven transformation. Besides being the proud makers of the OSTRICHPILLOW feel-good family, the imagination studio also craft innovative bespoke solutions in a wide breadth of creative projects with change-making organisations.
Studio Banana’s work has been awarded, lectured about and exhibited internationally in hotspots such as MoMA New York, Stanford University, Skolkovo Moscow, Guggenheim Bilbao, Tokyo Designers Week, TEDx or Creative Mornings Geneva; and featured for its innovative approach to creativity in media such as CNN, CNBC, abc, Fox, Financial Times, Bloomberg, Huffington Post, Daily Mail, TechCrunch, Mashable or Dezeen.
