immi has launched their crowdfunding campaign to create the first battery powered watch with inbuilt technology that allows you to track your menstrual cycle, and support women in developing countries. It’s a simple, convenient, and stylish way to connect with your cycle, without being connected to an app.
Young women in low-resource communities have few, if any, opportunities to track their menstrual cycle. It is estimated that thousands of school-aged girls are forced to stay at home each month around the time they’re menstruating resulting in high dropout rates, early marriages and pregnancy, limiting their capabilities to work and start productive careers. To address this challenge, immi has created a battery powered watch which allows users to track each day of their cycle, be prepared at each stage and stay in school.
In India, 23M girls drop out of school annually when they start menstruating.
In Bangladesh, 41% of girls miss school every month because of menstruation.
In the UK, over 100,000 girls miss school during their period.
By pressing a button on Day 1 of each period, the watch will learn the users unique monthly cycle. Users will then see vital information so they know when they are in their most fertile window, and when they are due on their next period. immi is partnering with non-profit organisations who provide in-person female health education and menstrual hygiene products. By providing girls with the watch as well, we can empower them to track their cycle, be prepared, avoid unplanned pregnancies and stay in school.
Their Crowdfunding campaign allows you to buy “One for her, one for you”, or just to buy “one for her”. It’s your chance to be amongst the first 100 users and also gift a watch to one of their non-profit partners working with women and girls in Tanzania, Ghana, Vietnam, Hong Kong, Philippines, UK and Columbia.
“I came up with this idea when I was living and working in one of the biggest slums in Manila, Philippines. I kept seeing this issue of women and girls not knowing about their menstrual cycles, and the knock-on effects that this has. Not only are girls unaware of when their periods will start, and many can’t afford sanitary products so stay at home and miss significant amounts of education. Not knowing when your most fertile window is can also lead to getting pregnant at a time when you don’t want to. Teaching girls about their unique cycles, and giving them a fashionable tool to track it, will allow them to learn key information about their bodies” – Sarah Cottee, Founder & CEO
For women who don’t want to be connected to an app or smartphone living in developed countries, immi’s battery powered watch provides the perfect solution, and allows for you to feel good and look good, knowing that your purchase is helping girls globally. www.indiegogo.com
