BRITISH jewellery brand SVP has announced a Kickstarter campaign to raise funds to enable the brand to develop its unique line of adjustable rings, launching today.
Following a new direction for the jewellery brand and a fresh focus exclusively on its range of bestselling adjustable rings, SVP aims to expand the selection from 100 to 300 different designs in order to offer customers more options, whilst also evolving the range in line with trends.
SVP fans can pledge support to the SVP ring revolution and become ‘ringleaders’, with a range of varying pledge offers available. For £12, receive a handcrafted sterling silver ring worth £20, discounted by 40% while the ultimate donor, pledging £5,000, will have the once-in-a-lifetime opportunity to join founder and award-winning creative director, Sarah Parham, on a three-day product development trip to Jaipur, in northern India. Here, the donor will meet the craftsmen behind the meticulous manufacturing process, have the chance to design their own SVP ring and take in the beautiful sights of the city along the way.
SVP follows the simple yet powerful brand mantra of Change is Beautiful; striving for positive change both in its supply chain and how you wear each piece. After the initial design process, Sarah Parham travels to India to work with SVP’s team of talented goldsmiths and together they source gemstones in a myriad of colourful hues. Personally supporting the ethical suppliers in India throughout the prototype process is key to SVP’s vision and brand ethos, with Sarah championing the need for a significant change to the jewellery industry supply chain as we know it.
“There are so many more styles I want to design, working with different stones, to be able to widen the SVP offering for our customers”, comments Sarah Parham.
A wider goal for the jewellery brand, SVP aims to fine-tune its website, develop a strong marketing strategy to give customers a premium service and introduce new packaging to further strengthen the brand identity and translate the SVP message of responsible and ethical sourcing trade partnerships.
SVP is literally putting its rings in your hands with its Kickstarter campaign. Visit the dedicated Kickstarter page at www.kickstarter.com to pledge your support, from £5 to £5,000.
