Superior Dresser is about much more than just showcasing brands. We want to educate people on how to style themselves and even create their very own looks.
Whether you already consider yourself a fashionista or you have no ideas on how to style yourself, Superior Dresser is for you.
We will regularly publish articles about which colours work together, which patterns you can get away with mixing, how the fit of your clothes can totally transform your image and endless advice on dressing for different body types and face shapes.
This won’t just be another “What’s Hot” rag telling you how to copy celebrities (although trends will of course be featured), but a style bible with something for everyone to take inspiration from with each issue.
One of the best things about Superior Dresser is that it will have a lot of content written and curated by, about and from everyday people like you and us. It’s about community, not just the selected few.
If you post your #ootd everyday on Instagram because you want to share your style with the world, you could end up being featured in Superior Dresser Magazine. You may know that we look for budding fashionistas everyday on Instagram and regram their photos with #SuperiorDresser. This is something we are going to focus on in the magazine. We are also very keen to play a part in breaking modelling careers by featuring budding models on the front covers of the magazines.
Superior Dresser is unique. One of the reasons for this is that we will be running 2 magazines simultaneously – one for men and one for women. This crossover will be great for the brand and great for the readers. If you read the magazine and find it very useful, you can literally recommend it to everyone, your partner, colleagues, all your friends and family.
Everyone who thinks the way they dress is important will benefit form Superior Dresser Magazine.
Superior Dresser Magazine will be published in print and online. We want to grow to become the one-stop shop for people all over the world. People will be able to buy the clothes that catch their attention directly from the magazine, through QR codes in the print version and links in the digital version. This is great for brands who want to use the magazine to help people discover their products.
We want to grow the team and the size of the magazine so that we can have specialist writers with specific sections in the magazine for different tastes. We want to have a section for business attire, one for evening-wear, one for casual, one for smart casual, niche sections for urban, retro, hipster, classic, modern styles as well as celebrity trends and a trendsetters of Instagram section. Got all that?
We want readers to use Superior Dresser as their style bible. It will then be the most valuable resource for brands to showcase their ranges. This will mean we can charge a lot of money to feature brands. That will mean we can make the magazine bigger and better AND much cheaper! The goal being that we will offer the best value for money from any fashion magazine. Only you can make that happen!
Ultimately, we want YOU to have the power to decide what Superior Dresser does and what it is, because Superior Dresser is about YOU!
Risks and challenges
If very few people pledge to have copies of the magazine, people won’t want to pledge to advertise or be featured in it.
If the magazine get lots of pledges, brands can be confident that their money is well spent to advertise here and there will be a big demand of people wanting to be in the magazine of on the cover.
