College Start-Up “Fruit Fairies” is Working to Improve the Eating Habits of Students Nationwide.

ANN ARBOR, Mich., March 5, 2015 -Fruit Fairies, a student start-up based in Ann Arbor, Michigan, has an innovative business model that will make it affordable for college students across the country to consistently eat healthier foods. Their team- two sophomores at the University of Michigan- argues that too many college campuses struggle to provide students with the healthy foods that they demand: “Over 60% of our student sample claimed that they felt driven to improve their diets, yet were not able to because the healthy options available to them were unaffordable or inconvenient.” Their company offers an effective solution to this problem that they hope will improve college campuses throughout the nation.

Fruit Fairies offers a service that allows customers to subscribe to have healthy food baskets delivered to their doorsteps once per week. The baskets, thoughtfully designed for the college lifestyle, include Fruit, Caffeine, Vitamin, and Soylent, with additional options released periodically. On Sundays, their all-student staff assembles the baskets and delivers them to doorsteps across campus. By only running on Sundays, delivering themselves, and buying the food products in bulk from wholesale distributors, they are able to significantly cut down on storage, operations, and employment costs, allowing them to sell the baskets at a lower price. Essentially their unique business model gives students the opportunity to consistently have healthy, affordable foods without having to go anywhere.

The Fruit Fairies team first presented their idea in January at an elimination-style entrepreneurship competition called “The Startup.” Of 70+ applicants, they were selected to compete in the semi-finals with eight other start-ups. In addition to the competition, they recently launched a Kickstarter campaign where they have reached 10% of their funding goal, with support coming from students and parents alike. To further make a name in Ann Arbor they are hosting an event called “Food Fest” in April, where local restaurants will promote their food by giving out samples to students, with all the ticket proceeds going to charity.

To find out more about Fruit Fairies, visit their Kickstarter page.


Media Contact:
Densu Dixon, Co-founder
densudixon@gmail.com
www.fruitfairies.com