San Luis Obispo — Everybody knows how bad oil is for the environment. Its by products spew from the back of our cars, its thick black toxicity lays upon our gulfs when it is spilled, and some people can even taste the dirt and chemicals fracking adds to our water. While oil has been at the forefront of our conception of pollution, another industry lurks in its shadow – and in your shadow – and has been a harbinger of environmental damage. The clothing industry has been hiding behind our backs, giving us fast fashion, giving us synthetic fabrics, and destroying the environment all at the same time.

When four students at Cal Poly SLO discovered this fact, they became determined to enact change in any way possible. After refining uncountable plans and courses of action, one rose above them all. Bract Company: a clothing company dedicated to educating people on the endless benefits, uses, and sustainability of hemp as well as providing products that enable sustainable and affordable outdoor wear.

Hemp is the solution to clothing industry pollution for three reasons: it’s sustainable, functional, and versatile. With possibility for over 50,000 different types of hemp products; its antimicrobial, insulating, and breathable properties; and abundant statistics showing its superiority as the most sustainable textile (like the fact that it sequesters 9 tons of CO2 per acre and uses no pesticides); we believe that industrial hemp has a lot to offer to the US economy should it become legalized. This can only be achieved by spreading information and demonstrating hemp’s value to consumers.

Now that you know more about hemp, here’s what we want to do with it. Bract Company wants to demonstrate hemp’s viability for a wide range of apparel items. We will continue to educate and expand our product range to socks, beanies, backpacks, rain-jackets, and many other products. Our kickstarter is currently active to fund our first line of shirts and hats and spread information about hemp. Please find out more on our website, bract.company or on our Kickstarter page.

Press Contact:

Name: Lorenzo Lynberg
Press Kit: goo.gl/I63qoV
Email: lorenzo@bract.company
Instagram: goo.gl/Chc8i2
Phone:650-224-2047
Youtube: goo.gl/avFAYK
Website: bract.company