ROLLARK is an eco-conscious, multifunctional toy of high quality finish that fills a niche in the international marketplace. MyCo Incubation provides incubation for this “cleantech” project created and managed by István Policsányi, a Red Dot Award winner designer. As a first milestone of the startup they launched a successful Kickstarter campaign on 11th August 2014.

The name ROLLARK refers to the two main functions of the toy: ark and rolling vehicle. ROLLARK is an exciting object because its appearance is somewhere between a design object and a toy. However, it’s much more than an everyday toy: it inspires both kids and parents for creative and imaginative play.

“ROLLARK is a high-quality object both for children and adults. One of the most important aspects of development was sustainability made of/with the use of authentic materials. This approach requires an alternative attitude both from the designer and the user. Using quality materials and production results in extended lifecycle. This gives ROLLARK a healthy appreciation that enables this toy to be a part of the family throughout generations.” – said István Policsányi, designer of ROLLARK and founder of EMBER Design Manufactory.

The Climate-KIC Entrepreneurship Programme participant ROLLARK is a sustainable toy because the whole manufacturing process is driven by eco-consciousness. Raw materials are recyclable, the manufacturing process has zero CO2 emission, and finally, each ROLLARK sale is followed by planting a tree.

The ROLLARK campaign was launched on 11 August 2014 at the most recognized “crowdfunding” site of the world, at Kickstarter. It is a space where startup projects have the opportunity to gain financing from the community, i.e. the seed capital required for starting different projects is provided by individuals from all over the world instead of investment companies.

The man who dreamed ROLLARK is a designer graduated from MOME (Moholy-Nagy University of Art and Design, Budapest, Hungary); another Hungarian who has reached the absolute top of his profession. Recently he has won the world’s most prestigious designer award, the Red Dot Award, as well as the Best of the Best Award in the category Mobility that is the most challenging subcategory of the Red Dot Concept Awards. The winner project is the design of an accessible passenger ship.