Sydney, Australia — 10 November 2021: Rocket announces the launch of their Kickstarter campaign to help young high-output individuals say goodbye to distractions. Whilst there is no escaping Big Tech and the attention economy, Rocket gives its users the powerful tool that is Social Media to help them protect and control their own attention.
The average person picks up their phone 150 times per day, or once every 6.5 minutes – a distraction crisis leaving them unable to focus, stressed and even causing memory loss.*
The simple explanation for this is that our 200,000-year-old brains have not evolved to handle the vast amounts of information and context switching that are experienced in the modern world.
Big Tech has taken the opportunity to exploit that vulnerability, as Tristan Harris says in The Social Dilemma “There are entire teams of engineers whose job is to use your psychology against you.”
Rocket emerges as an antidote to the attention economy – the first social media designed to help you focus. This app has the potential to initiate a revolutionary power transfer that gives everyday people control of one of the most powerful psychological tools ever – social media.
It’s still early days but Rocket has already proven to be simple and effective at converting phones into a source of focus rather than being a constant source of distraction; Rocket’s testers have focused for 70,000 minutes on the app so far.
On Wednesday Rocket launched their Kickstarter campaign to gather support for their app so they can speed up their rollout to the young people who urgently need a way to protect and control their attention.
Cameron Bogatez, the creator of Rocket says, “I never imagined that one day I would build a social media”, but this all changed thanks to a profound realisation, “We can’t wait around for Big Tech to grow a conscience. It is an absolute necessity to start building products and movements right now that do something about our attention crisis. With Rocket we can play a part in helping customers individually and at a larger scale build more demand for technology that treats our attention with respect.”
If you believe your attention should be yours, you can take the step to stand up for your attention by supporting Rocket through a pledge on their Kickstarter campaign. The rewards are heavily discounted for a limited time, starting from just AUD$20 (USD$15) for 6 months of Rocket. They also have some fun rewards like ‘F**king Genius’ Sticky Notes and an organic cotton ‘Focused’ T-Shirt.
This unique opportunity will only last until December 10.
*Qualtrics, Millennials and Technology at Home + Center for Humane Technology, Ledger of Harms
Link to the Kickstarter campaign: www.kickstarter.com
For more information please visit the Kickstarter page or contact the creator with the details below.
Cameron Bogatez
Founder, Fast As A Rocket
cameron@fastasarocket.com
