Seattle, WA — With the goal of bringing attention to the need for better Road Safety in India, an Indian startup co-founded by Prasad Pillai launched a Kickstarter campaign “Raksha SafeDrive – Your safety companion on the go!” on October 23 2015. The campaign currently funding, is looking for ‘Backers’ from Indian communities around the world to make the campaign a success before funding closes on December 7th, 2015.

Road accidents have been a global epidemic and a leading cause of injury, disability and death across the world. It is estimated that by 2030, road accidents will be the 5th leading cause of deaths worldwide, killing more people than HIV/AIDS, tuberculosis, and malaria combined. Developing countries like India are the most affected nations. Recently India’s Prime Minister Mr. Narendra Modi expressed concern that Indian roads witness 55 accidents every hour and one untimely death every 4 minutes. Also SaveLife Foundation, a prominent non-profit organization working to improve road safety has estimated that road accidents are costing India 3% of its GDP.

“We have taken up this humbling challenge to make a positive change. We want to create a world class, technology driven, automatic crash alert platform and network of emergency services to save lives being lost to road accidents in India” said Prasad Pillai, Co-founder of Raksha SafeDrive. “We believe India cannot sustain its development without making its roads safer.”

Raksha SafeDrive claims to be a cool Internet of Things (IoT) connected-car gadget” and takes the role of a safety companion on the go!  With automatic crash detection capabilities SafeDrive will alert the Raksha Network’s command center with the location and an initial assessment in the unfortunate event of a crash enabling effective management of emergency services. This standalone IoT device also works as smart panic button, capable of GPS tracking, reporting telemetrics and improving driving behavior.

In an emergency, SafeDrive will open a communication channel between the people necessary to effectively manage the situation. This may include family, friends, first responders, ambulance, hospital, police, insurance provider and roadside assistance.

The Raksha SafeDrive team is looking up to Indian expats all over the world to join this effort by backing their campaign on Kickstarter and enable bringing forth such a platform in India. The team expects non-resident Indian communities to want that India also to have similar safer road and emergency management frameworks available in countries they live in.

In exchange for pledging to the project, backers can gain access to a variety of rewards including an ‘I-made-SafeDrive-happen’ t-shirt along with a cool sticker for your car for $35, an early bird SafeDrive unit for as little as $99 and much more!

For more information, please visit the Kickstarter page here or contact the creator below.

Contact Information

Prasad Pillai
Phone (US): 951-719-4849
Phone (India) 9495476342
Email: prasad@ritesourcellc.com

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