New York, NY — Prime Beauty is a new cosmetics brand that prioritizes the beauty needs of women of color. The goal of this new and exciting brand is to create quality and affordable products that defies Eurocentric beauty standards and uplifts the beauty that is being a woman of color.
With a few exceptions, the beauty industry has continuously missed the mark when it comes to providing color cosmetics that work well for darker skin tones. Shade options are either very limited or poorly formulated for dark skin. For far too long, women of color have been an after thought or completely ignored, when it comes to makeup. The beauty industry is a billion dollar industry, and black women alone contribute $7.5 billion annually. With this level of spending power, they deserve a larger selection of brands that sufficiently provide color products that understands the nuance of their various, melanin-induced skin tones.
Prime Beauty will create products that not only caters to women of color, but also celebrates their beauty in a way that no other brand does. You may think, ‘it’s just makeup’, but this brand is about more than just the products, it’s about the message behind them. They reinforce a message of self-love, pride and beauty for women that aren’t typically shown such appreciation in everyday society. These positive reinforcements are critical in the shaping of young women of color. With your kind donations, you will be a part of this very important message and the brand thanks you in advance!
With the Indiegogo campaign, they are hoping to raise the necessary funds for the initial launch and marketing efforts. They are asking that you please donate or spread the word about the campaign. For more information or to donate please visit www.indiegogo.com or contact Shemika Harmitt at info@primebeautycosmetics.com.
