We are a design team based in Sydney, Australia. We specialise in umbrella making.
This year, we came up with a revolutiony compact umbrella that might surprise everyone.
When we set out to create the Simprella, we talked to lots of people who don’t like to carry an umbrella during rain season. Reason is simple, the size. They could not be bothered because umbrellas are just too much to carry around.
This is where Simprella comes in.
Simprella is compact and easy to carry around. Crafted to meet the needs of everyone in the modern world.
At just 14.3cm (5.63″)tall, it can easily fit in any pocket.
Our designers have put in effort to make it a stylish product for you to use over time. The slim design language, easy to pack feature means Simprella can match with your style everywhere you travel.
We wanted to make it easier for everyone when travelling with umbrellas, without the hassle of dripping rainwater. We came up with a case made specially for the Simprellas, and it comes with every Simprella reward you pledge. It’s a multifunctional weatherproof case that contains and secures your Simprella perfectly. A home to your Simprella after use. Leave your worries behind.
The Core of the Simprella
The new Fold Flat Frame design is quite at the core of the super compact engineering philosophy that is inherent throughout the Simprella. With new material upgrade on all parts, It’s stronger and lighter at the same time, without compromising durability over time.
By reducing the design to its simplest, most minimal form, we were able to bring the new Fold Flat Frame size down to just 14cm tall and 2cm thick.
Every component of the frame has been refined to keep its weight down, at just 125g(4.41oz) only, the 2nd gen FFF is over 30% lighter than its predecessor.
Compact, lightweight, that’s what makes the Simprella so special.
