The Multi-Purpose Bag that Grows with your Day

“Why is the bag you set off with never big enough for what the day throws at you?” Ohyo teamed up with designer Felix Conran to produce a multi-purpose bag that adapts to your day.

The Ohyo bag is:

• a tablet bag that increases in size to hold your gym kit.
• a backpack that adjusts for a long or short trip.
• a travel bag that gets bigger to accommodate those last minute purchases.
• a workbag that expands to hold your groceries – no more plastic bags!

It truly is a case (or bag) of one size fits all. Ohyo Bag has launched on Kickstarter until October 30 with deliveries expected for Christmas.

Felix Conran, designer of the Ohyo Bag said “When Guy came to me with this problem, I was excited about creating a design that was both adaptable and desirable. The result is clever and surprisingly simple; the utility strips coupled with the gorgeous split rings allow you to make the OHYO bag yours!”

Although famously rejected by the dragons on the BBC programme Dragons’ Den (UK’s Shark Tank equivalent) for his original invention, Ohyo the Collapsabottle, Guy is delighted to have proved them wrong with the Ohyo’s widespread customer appeal, 700,000 sales to date, commercial success and international distribution.

“So far we’ve avoided venture capitalists taking equity in Ohyo and have kept the business out of debt to the banks. Kickstarter crowd funding is a great way for small businesses to manage the challenges of launching a new product and generate some pre-launch buzz!”

For more information, press inquiries, samples, competition prize requests, images or interviews, please contact Kathryn Williams on 0207 or email Kathryn@ohyo.me.

Notes to Editors

1. Ohyo’s Kickstarter Campaign launches late September on www.kickstarter.com
2. The plastic bag tax hits England on 5th October where shoppers will be charged 5p per bag.
3. Ohyo (www.ohyo.me) manufacture Ohyo the Collapsabottle in Sheffield and manage the Find-a-Fountain campaign to promote free water sources in the UK – for more information visit www.findafountain.org
4. For further information about Felix Conran go to www.felixconran.com

FAQs

Who is behind it?

Guy Jeremiah, inventor of Ohyo the Collapsabottle and Ohyo Bag. The entrepreneur was famously slated by Duncan Bannatyne on Dragon’s Den, who threw the bottle back at him in rage. Guy’s more than delighted to have proved the dragons wrong.

Felix Conran is a London designer and a third generation of the well-known Conran Design family.

Where’s it made?

Ohyo was designed by Felix Conran in London and is manufactured in London by Jas Sehmbi at Jas MB Ltd.

What does it cost?

Ohyo bags are expected to retail at £79, however early bird purchases will be available on Kickstarter for £59.