While it may be seemingly anachronistic to use a mechanical device to control one’s camera in an age where smart phone apps control everything from shutter release to aperture size etc, the Photo Op is a US Patented invention that works with nearly all slim point-and-shoot cameras and allows both kids and adults alike to have fun with photography while being able to take pictures at angles and heights previously unattainable. Most point-and-shoot cameras don’t have a remote option, so the Photo Op serves as a necessary tool for the amateur or serious photographer.

Product Developer Jeff Goldberg came up with the idea with his brother after he kept failing to take good pictures at spectator events. “ Photographers struggle to take photos at events with crowds. The PhotoOp gets you the shot above the crowd.”

Designed to fit on standard monopods, a point-and-shoot camera fits onto the device (which goes onto the monopod) which is then hoisted above a crowd. A photographer has an optional periscopic guide via which to line up a subject. Pulling on a cord, depresses the shutter mechanism precisely when the photographer wants to take the picture, leaving very little up to chance or up to a timer.

Made of sturdy aluminum construction, the PhotoOp is now seeking funding on Kickstarter for it’s first production run.

If you would like more information on this topic or to schedule an interview, please reach Jeff Goldberg at 270-283-9863 or by email to jeffreymitchell.llc@gmail.com