Cora Neil Design Launches a Kickstarter Campaign to Fund Hanging Planters

AUGUST 28th, 2014 – Los Angeles-based environmental designer Cora Neil is launching a Kickstarter campaign to fund the production of HEDGE, a collection of colorful, modern hanging planters tailored for urban living. www.hedgeoutdoor.com

The collection is notable for its versatility, ease of use, clean geometry, and craftsmanship. The planters are suitable for almost any living space and can be used either indoors or outdoors. “An apartment window can become a stunning green space, a kitchen wall can grow into an herb garden, a balcony can become an urban oasis, and a patio can be transformed into a secret garden,” Neil said.

HEDGE began as an element of a public garden space project Neil was developing while a student at the Art Center College of Design in Pasadena, CA. Neil said, “I was considering the way many people live today, with little to no outdoor space for a personal garden. I think this collection really addresses the need for the urban dweller to get close to nature on a daily basis.”

“I named the collection HEDGE because, traditionally, garden designers would define the property with a thick wall of carefully trimmed hedges. How do you do that with plants in an apartment or on a small patio?”

The planters are a combination of traditional craft and new materials. The frame is made of bent, powder-coated steel by craftspeople in Los Angeles. The insert, made with a sustainable coconut and latex material, is commonly used in hydroponics but is unique among home garden products. It provides great drainage for drought-tolerant succulents and cactus, herbs, ferns, and any plant that thrives in a small pot.

Each HEDGE planter is named after a pioneer woman of landscape and garden design: Gertrude Jekyll, Beatrix Farrand, Marian Cruger Coffin, and Florence Bell Robinson defied the male-dominated field and created garden spaces that continue to be celebrated today.

The large and small pendants are designed to be suspended, while the mini pendants and wall trellis can be mounted on a wall. Matching hardware is included with each planter. Each HEDGE planter is available in tangelo, marigold, or fig.

The five-planter collection is available on Kickstarter as rewards for contributions towards the goal of raising $7500. The Kickstarter prices are lower than the future retail prices and “early bird specials” will save pledgers even more. There are also unannounced items in the Hedge collection that will be unveiled if the fundraising goal is reached.

KICKSTARTER REWARDS:
MARIAN mini wall pendants, set of two $38
MARIAN mini wall pendants, set of four $72
MARIAN mini wall pendants, set of six $100
BEATRIX small pendant $85
GERTRUDE large pendant $100
BEATRIX + GERTRUDE Pendant pair (one large, one small) $175
BEATRIX + GERTRUDE X 2 Pendant trio (two large, one small) $265
FLORENCE wall trellis $200
THE LADIES $400
(one small pendant, one large pendant, one wall trellis, and two minis)
Shipping to the U.S. is included. International shipping is extra.
____________________________________
PROMOTIONAL VIDEO AND PHOTOS
Videos of the HEDGE collection and the production process can be found here:
www.youtube.com
Promotional photos and GIFs can be downloaded from
www.hedgeoutdoor.com
Please credit all photos to Stella Kalinina
www.stellakalinina.com

ABOUT THE DESIGNER

Cora Neil is a Los Angeles-based environmental designer specializing in furniture, lighting, and spatial design that makes a social impact and inspires good living. Her work has been recognized by the Donghia Foundation, the Spark Awards, the Dell Social Innovation Challenge, featured in Frame Magazine, and she was invited to speak at Dwell on Design about social innovation in education.

If you would like more information about this topic or wish to schedule an interview, please contact:

Cora Neil
Cora Neil Design, LLC
cora@coraneil.com
(323) 484-3343
hedgeoutdoor.com

HEDGE is a product of Cora Neil Design, LLC.