Bringing Play Back Outside of the Computer
DENVER,CO. – Culminating a 4 year process of development and a journey across the United States and halfway around the world, a truck driver and player of the PC game Minecraft along with his friend, an International Business student at University of Colorado Denver and classically trained French Chef, announce their 30 day Kickstarter campaign beginning at noon (MT) 15 January 2014.
CubeCraft is a new building system which uses omnidirectional magnets to connect and build. Where other products rely on pegs to snap and hold, or fixed magnets that will repel when two of the same poles are brought together, the magnets in CubeCraft will flip around as needed to connect directly or staggered across each other, without regard to the direction the block is facing. “I’m not great at video games but I enjoyed the simplicity of blocks just sticking together that I had playing Minecraft,” says inventor Manuel Sepulveda. “The lessons of creativity and collaboration within the multiplayer game were not lost on me, and I sought to bring that unique experience back out into the physical world”.
“It was just in May that Manny showed me the prototypes he’d made by hand – these cubes with magnets inside of them. No matter which way I put them they always stuck together, I couldn’t put them down”, says Jeremy Klepper.”I ran the numbers and saw we could actually do this, domestically here in Colorado. It was through working closely and taking guidance from our local manufacturers that it was possible to bring CubeCraft to the point where it’s ready to go into full production.”
The Kickstarter campaign is structured to aquire the molds and specialized equipment necessary to produce a safe product, as well as the materials to produce the limited edition sets of the first run of CubeCraft, which will be the reward given in appreciation of the integral role that Kickstarter backers will play in the establishment of the company.
100% Colorado manufactured, CubeCraft is meant to be an open framework for exploration, improvisation, and continual innovation. “We don’t tell you what to make with them,” says Jeremy,”Hence our motto of ‘Make it Yours'”.
CubeCraft LLC seeks to create a nurturing framework, which allows individual expression and creativity to flourish and thrive, as well as promote community involvement in new designs and product direction. CubeCraft promotes education, spatial development, bilateral stimulation and non-violent playtime.
If you would like more information about this topic, or to schedule and interview with either Manuel Sepulveda or Jeremy Klepper, please call Manuel at 303.499.3591 or email msep2013@gmail.com
Contact: Manuel Sepulveda
Cell: 720.499.3591
Email: msep2013@gmail.com
