London, UK – On January 25 2016, Kelly Sumner, former CEO of Take-Two (Grand Theft Auto) and Red Octane (Guitar Hero), launched a Kickstarter campaign to raise capital for the promotion of the MEEM cable in the UK, Continental Europe, US and Canada. Priced from £49.99, and available for pre-order on their website, the MEEM cable is the world’s first dual-purpose phone charger to automatically back up your personal data such photos, videos, contacts, calendar and more every time the phone is charged.

“People’s data and the security of that data is at the heart of MEEM, and our promise to customers is: ‘Your memories are your business, safeguarding them is ours.’,” says CEO Kelly Sumner, “We will never ask for your personal details or rights to your data, for any reason. Your private information is always under your physical control. No hacker abuse. No corporate exploitation. No government intrusion.”

Cloud services are often found built into Android and iOS phones. However, consumers tend to be confused about cloud-based security and worried about the rise in data breaches and hackers stealing private information. The cable has the benefit of operating independently of any cloud-based storage systems and is therefore immune to data theft and loss. Directly connected to the power source, the cable does not require an internet connection and works directly with the free MEEM Android or iPhone app to back up and store data onto the cable itself. Private information will always remain offline and always under the user’s physical control.

“Losing your phone is a nightmare. Most of us don’t think about protecting our photos, videos and contacts…until it’s too late,” Sumner explains, “With MEEM it’s simple: just use it like any other charger cable and your precious memories will be automatically mirrored onto the MEEM itself. You don’t need a PC, you never need The Cloud, and you never pay any fees. So if your phone is lost, stolen or damaged, or if you’re simply changing your phone, all the things you care about can be transferred easily to your new phone. Simple.”

In exchange for pledging to the project, backers can gain access to a variety of rewards including a unique branded MEEM t-shirt for as little as £15 or discounted rates of the MEEM cable ranging from £35 to £145 respective of handset type, memory size and quantity.

About MEEM SL Ltd

MEEM SL Ltd is a design and innovation focused technology company in the mobile industry. It was incorporated in the UK in 2013 and is led by an experienced management team with a proven track record. The initial product is the MEEM cable (internationally patented), a USB charger cable that automatically backs up mobile phone data to the cable every time the device is charged.

For more information, please visit the Kickstarter page here or contact the creator below.

Contact Information:

Email: caroline@testifydigital.co.uk
Website: www.meemmemory.com