Paris, France — 5 October 2015 | Parisian startup Kreateurs.com is launching a Kickstarter crowdfunding campaign. The aim for the artisanal luxury website is to show that fashion is changing today. As well as to build a strong community around the project.
Kreateurs.com is a new e-commerce startup that breathes fashion. But it also brings new species to the market. It is the only e-commerce startup to focus on the artisanal side of fashion. It’s no longer about brands, consulting trend agencies or buyers who pick pieces.
It is a revolution in Fashion. Luxury designers come on stage together to offer their designs to the consumer from one place. You can even order a custom made-to-order piece from any part of the world. If you struggle to find unknown, outstanding brands this website is for you. It is a good example when you do not need to be a fashion insider or be friends with locals to find best places to shop in town.
The consumer advantages are evident. There is no more overpay for luxury goods. Everyone can order a best quality product in a limited edition from Parisian Ateliers. Why? We stop overpaying for the marketing, advertising and big margins of mega brands. This means double satisfaction for consumers who are looking for non-status labels. And the market potential is huge. There are 11 million of Millennials with high income in the US (source Ipsos). They are not driven by money or traditional status symbols. This group will be the largest generational segment in the luxury market by 2020.
Behind the project, there is a team of 4. A community of IFM network fellows is also helping. Inga Grinko, one of the founders, got the idea during her studies at Executive MBA at IFM. When young french designers came to the Prestigious Parisian school to showcase their work. IFM (Institut Français de la Mode) is in the top 10 Fashion schools of British BOF now.
“It’s been one year and a half now that we prepare kreateurs.com for launch. It’s may be a first time when a luxury website is going to Kickstarter. But we want to show that luxury is not about fancy mega brands. It is more about the inner state of mind and knowing the value of the objects we own”- tells Inga Grinko, CEO.
Kreateurs has 15 designers in its portfolio. All with an exceptional know-how and the incredible reputation of French “savoir-faire”. They promise to recruit 50 designers more during the next year.
Press Contact
Inga Grinko
hello@kreateurs.com
office: +33180839728
About kreateurs.com
Kreateurs.com believes in defending traditional know-how in fashion, providing timeless styles and encouraging conscious attitude towards consumption. We carefully select emerging talented designers of contemporary fashion that we call “New luxury”. They create with passion unique handmade luxurious products and cultivate their traditional craftsmanship in Parisian ateliers. Kreateurs mission is to support talented designers, helping them to compete in the world of established mega brands. We need these talented and passionate designers to thrive in order to diversify the fashion industry, introducing fresh ideas and alternatives to the market. Our promise is to select, style, mix and match high quality designs from these passionate artisans. In comparison to high street fashion brands, most of the items we deliver from our designers are made to order, taking approximately 4 weeks to be crafted.