Imagine a world where luxury wasn’t exclusive, where a professional service didn’t come with the professional price tag. We here at WHY, aspire to produce luxurious, architectural designed timepieces at an affordable price.
With six years of university education, we understand the importance of purposeful design. We create each of our watches with industry leading software, focusing on three dimensional design. As a result, our watches depict extruded surfaces, complemented by defining shadows, to produce a modern, minimalistic timepiece.
The Midnight Collection is designed with architectural theories embedded throughout and backed by years of research and development.
During a trip through Europe, we attempted to expand our watch collection; by purchasing a new watch in every city. But with each passing city we found this increasingly difficult. Eleven cities, one watch. A disappointing result to say the least.
Each retailer we visited offered exclusive timepieces, designed by some of the world’s best. We stumbled upon many fantastic designs, even one by the Architect, Marc Berthier. A French Architect who designed the ‘Carre H’. The issue? It retailed at $19,000!
Disappointed with our results, we started investigating alternative brands and online retailers. Nobody had the flexibility we wanted, at an affordable price.
With an array of versatile skills, we looked towards the road less travelled. Unknowingly, this is where our story began.
After a year in development, we launched our first range with great success. It didn’t take long to realise people loved our original All Black design! Selling out quicker than ever expected. It was paired in both the casual and formal settings; from adrenaline sports to weddings. It was the perfect fit for our community.
It was obvious people wanted More Black!
The new collection is now live on Kickstarter and is trending extremely well! People all over the world are loving the results and backing in large numbers. Be one of the first 50 backers to save 40%.
