London, UK — JoeyWears, the perfect pouch for your package, has just become the most backed apparel brand on Kickstarter, achieving over 500% of their target and joining the top 1% of most successful Kickstarters ever. Their mission to revolutionise men’s underwear helped them to crush their goal of £15,000 in less than 48 hours, and by the end of the campaign over 1,500 people had pledged over £80,000 to end sweaty balls.

The feedback from the Kickstarter campaign confirms that this is what men worldwide (55 countries to be exact) have been waiting for; underwear that ‘addresses the sweaty, cramped, awkward problems associated with normal underwear.’

Yang Liu conceived the idea when she finally became too frustrated with the state of her boyfriend’s poor quality underwear, and realised that the design, as well as the material, could be improved to avoid sweat down there. She found a like-minded partner in her co-founder Jake Mellett, who had also recognised the opportunity to make underwear for men that could offer a breathable, comfortable and stylish package.

JoeyWears has been hailed as the greatest step forward since Adam covered up with that leaf. Designed with every guy in mind, JoeyWears uses innovative technology and special material to address the age-old issues of overheating and cramped conditions for you crown jewels. With a unique JoeyPouch, sustainably sourced material that is 3x softer than cotton, and a design that will never ride up, JoeyWears will make men’s underwear more comfortable once and for all.

JoeyWears is made with a micromodal fabric made from Austrian Beech Tree fibre, which uses a 20x less water and 10x less arable land than cotton. And if saving the planet with your pants isn’t enough, other special powers of this material include its antibacterial properties that prevent odour, its resistance to shrinking and fading (that’s for Yang), and its super soft texture.

Now on InDemand – JoeyWears continue to spread there mission of providing comfort down under.

NOTE: the link attached takes to you a secret perk where you can get 6 pairs for just £70 – 40% off RRP