James Lucy, a brand new Social Enterprise, are attempting to do to the humble wrist watch, what TOM’s did for the espadrille.

Launching a campaign on IndieGoGo in the Spring of 2018, James Lucy will be offering a range of 3 watch designs, each in 3 colour options, giving 9 styles in total.

Alongside this, they will offer a range of quick release straps from a classic leather strap (in 4 colour options) through to an elegant wool strap (2 options), a modern classic in the Nato strap (3 options), and a Wolrd’s First – the Gaucho Strap (3 options). Inspired by the belts worn by Gauchos in Argentina, these straps have never been seen before and will no doubt turn a few heads with there interesting design and bright colours.

The James Lucy ethos is that they will donate at least 50% of all profits in year 1 to charities around the world, with this figure raising to close to 75% in years 2 and 3, and as close to 100% as they can manage in the future, whilst still maintaining business growth and thus giving more and more to good causes. Charities will be voted for by customers, so that they can have a say in the way the money is allocated.

The “#Time4” campaign they will run, will promote the 3 charity sectors that they will split the money between each year.

#Time4Time being a charity that gives more time to the sick through life changing medical research.

#Time4Change being a charity that is working to make much needed changes in the world, from preventing sewage waste and chemical dumping, to planting more trees and stopping deforestation.

#Time4Good being any charity working for a good cause – from UNICEF through to the Samaritans, this will be a broad spectrum and open up lots of options to work with many different charities, both big and small, over the years.

James Lucy will attempt to recruit “TimeGivers” through their social media activity and during the Indiegogo campaign. These people will help spread the James Lucy word and in turn, have the share of profits from their generated revenue be donated directly to any charity of their choice, in their name.

James Lucy are a forward thinking company, and everything that they do is geared around Social good, the environment and equality. They aim to grow the business in to various sectors (starting with watches) and to a point that they become one of the largest donators of money to charities around the world, and in the long term, to set up their own charity to help causes chosen by customers and even getting their customers involved in projects that they carry out.

They will be launching their campaign on Indiegogo in the Spring of 2018. Their campaign preview can be seen here: www.indiegogo.com

For more information contact James Clark on james@jameslucy.com
All major social media handles: @JamesLucyLondon
Website: www.jameslucy.com