Italian high-end companies are starting discovering crowdfunding to test their products and expand outside. Predict what will happen it’s simple. Passion, craftsmanship and Product Innovation that particularly characterize entrepreneurship around Italy – where there are 3milion small and micro companies over 57 millions of people- can boots crowdfunding also in Europe and create a small revolution in the customers attitudes that can get more for less bucks.
Design, Premium and high-end Fashion producers, accessories manufactures like best suppliers of very well known brands but also mechanical small companies can get more business and launch new products with new crowdfunding Platform and be a real alternative to big brands and also finance their product innovations.
The heritage join with new technologies offer to this small-medium size brand and exceptional opportunity to recover competitiveness against big brands or far-east manufacturer. One of first cases it’s on Kickstarter from some days and was launched by N2R a company based in Torino, Italy that offer and amazing mix of elegance and sporty features on his “Hydro Jacket”. A Natural organic cotton Jacket made to be water resistant without any synthetic yarns a unique product in the global market. This GOTS certified organic cotton used consists of high staple fibres tightly woven then twisted more than the norm, and beaten 3 times to make it dense and tight. When the fabric comes in contact with water, it expands and stiffens, repelling water and other liquids; the fibres return to their original softness once dry. For this fabric N2R use 30% more yarn compared to traditional fabric. That’s what’s makes the jacket highly wind proof as well. For these reasons fabric is a 100% natural fabric which in terms of natural breathability and protection has no competition. It Is top of the range. Finnally customers can have high quality italian clothing without multiplyier applied from top brands, at the right price, In this cases until 12 of january.
N2R it’s a medium size italian “premium” sporswear company that use only top certified fabrics without synthetich yarns. Specialized on hoodie, polos and jacket it.s revamping italian sportswear luxury heritage together with innovation and new weaving techniques. Based in Torino, piedmont land of mills, textile, designers and vineyards.
For press contacts: lucas@na2rale.com
