Toronto, CA – On April 28 2015, Wiggleloo launched a Kickstarter campaign for Pony Alex, the next big toy innovation that grows and develops with your child during their early years. Pony Alex starts out as a fun, colorful play mat and 2D puzzle. As your child develops, Pony Alex becomes a build-it-yourself rocking horse that your preschooler will love.

“Watching your child grow and develop is one of the most fulfilling aspects of being a parent,” the Wiggleloo team shares, “The inspiration for Pony Alex came from a desire to design a multifunctional product that would be a part of your child’s development process while creating value during the stages of growth.”

Rocking horses have brought joy to children for generations, but are traditionally made from hard materials that could harm a child. Pony Alex was designed using soft, non-toxic materials to help keep your children safe. Pony Alex is also a toy that is built to last; as your child develops, Pony Alex will encourage them to reach development milestones in gross motor skills, fine motor skills, cognitive skills, and more!

As the toddler ages and mentally develops, a number of skills will be put to use using the 2D and 3D puzzle. The vibrant colors and unique shapes will enhance eye-hand coordination, increase critical thinking as well as problem solving skills as they put the puzzle pieces together. Pony Alex comes with ten soft inner puzzle pieces to fulfill your toddler’s first functional play.

“We are a small team of big kids who love children, toys and the never ending amusement kids provide for us. Our biggest goal was ‘to design a simple yet lasting product for our children’ and we know we have delivered with Pony Alex,” says the creator, “With the success of our Kickstarter’s page we hope to keep innovating and bringing other great innovations to the North American market place.”

In exchange for pledging to the project, backers can gain access to a variety of rewards including one Pony Alex for the super early bird price of $60 (or the reduced Kickstarter price of $70), two units of Pony Alex for $110, or a limited edition autographed Pony Alex bundle for $160.

For more information, please visit the Kickstarter page here or contact the creator below.

Contact Information:

Email: friends@wiggleloo.com