Los Angeles, CA – ITP, also referred to as In the Pynk, is a cheeky little phrase meaning “your most optimal state”. We are proud to announce the pre-launch of our first product, The Daily Bawse, on Kickstarter. Our mission is to create beauty products that are good for you and good for the world.
What exactly are clean beauty products? Products that are clean from harmful ingredients and have transparent labeling of ingredients. (Products with natural/organic ingredients can still have harmful chemicals).
As a brand, we are going 1 step further to ensure that our product is validated clean (not a US requirement), 3rd party tested, and contains sustainable packaging made from contents that are better for the planet than traditional plastic. Where we can’t find immediate solutions, we will align with long-term goals and 2nd life recycling.
Why is it special? Our pre-launch product is 1st to market, 1st ever verified clean, mineral-tinted SPF serum. This hybrid serum fulfills all your daily needs: hyaluronic acid for moisture retention and PH balance, new moisturizing multi-use technology that can replace your daily moisturizer, non-chemical SPF, and a sheer mineral tint with the perfect amount of a beautiful glow.
We are offering 3 sheer tints for all humans:
Dew You (Light) • On The Glow (Medium ) • Golden Hour (Dark)
Why Kickstarter? ITP is running a campaign on Kickstarter because all of the verification processing and wear testing to prove that our products are clean costs $$$. We are asking for help to fund our 1st production run so we can launch successfully and prove its validity to future investors.
Statistically, only 2% of investors fund female-led businesses (tough odds). We want to prove ourselves before pitching and be able to test the market, making sure we bring amazing products to you without sacrificing our brand values.
Don’t leave empty handed: Pledges can range from $1 up to millions of dollars. Individuals can help make our clean beauty vision a reality! By pledging, individuals receive a fun gift for supporting an all-female-founded, clean beauty company that is the first of its kind! Kickstarter is all or nothing! We need to meet 100% of our funding goal or we walk away with nothing.
The Founder of ITP, Oni Auer, has a background in business development within the fashion industry. “I realized how many harmful chemicals were involved in the process of making clothing that you wear. I started thinking about the products that make their way onto your face!… I made it my new mission to create clean, multi-use products for bawsy humans using innovative clean formulas that don’t yet exist,” said Founder and CEO, Oni Auer.
Your support really means everything because it validates our efforts and keeps us pushing forward.
Help support our 100% female, 50% BIPOC, (And 100% badass) founded business and we promise to help you be your own Daily Bawse. We want to run *ish, and collectively make our dreams and our innovation a reality.
Meet the team:
Oni Auer is the Founder and CEO, with over 20 years of experience in creating new brands from the ground up. Most recently, for Under Armor and Adore Me. She specializes in business strategy and sustainable technologies.
Sharon Alcazar is the VP of Marketing Strategy & Growth Labs with over 15 years of experience in marketing and sales. She is currently a regional marketing manager at a top accounting firm. She specializes in strategic planning and MCM strategy.
Alysha Kelley is the Senior Director of Engagement & Merch Strategy with over 15 years of experience with a unique background in site merchandising, creative CRM, digital marketing, and email management. She has worked for Walmart as a senior site manager and managed accounts with Amazon, Target, and eBay.
Kristin Love is the Senior Director of Product and has over 20 years of experience as an inventive designer, dedicated to accessible, inclusive product design. Her previous experience was at Peloton, where she led the launch of active apparel.
About Kickstarter:
An American public benefit corporation based in Brooklyn, New York, maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects to life.”
People who back Kickstarter projects are offered tangible rewards or experiences in exchange for their pledges. This model traces its roots to the subscription model of arts patronage, where artists would go directly to their audiences to fund their work. For more information, visit www.kickstarter.com
About ITP: In The Pynk:
ITP is a clean beauty brand founded by transparent female leaders. We are sustainability innovators and advocates aiming to provide all humans with access to verified clean beauty products that will make your life easier. We are creating EWG verified & 3rd party tested, multi-use, CLEAN beauty products for the busy, bawsy human on the go. We believe that everyone should have access to true clean products that will make your life easier.
Bawsy: Characteristic of a human that lives as their most genuine self, setting out to get sh** done. For more information, visit bit.ly
Media Contact: Sharon Alcazar
VP of Marketing Strategy & Growth Labs
Email: hellointhepynk@gmail.com
