She compels the world to notice her. She doesn’t want to look like everyone else, but she wants the same choices – the pleasure of exquisite buttons, the feel of real silk, the fit of fine wool, a tailored fit, and lingerie that is definitely NOT her mother’s. She understands it all. She wants it and she’s willing to pay for it.
Unfortunately, she knows the score. The fashion world is tone deaf to her needs. Sure, she could go to the “plus girls” shop or she could make her way to the “Women’s department” in the back…in the corner…in the dark, and find… Sweat pants to the left. Smock tops to the right. A muumuu here, a muumuu there.
Definitely not her style…
Plus-size retail is growing at about 4 to 6 percent yearly, versus 2 to 4 percent for the overall apparel industry. Estimates of this category’s annual sales range from $17 billion to $25 billion. That’s a healthy target population that is currently underserved. That’s an opportunity….
hippsTOO is the fun and highly marketable solution to the full figured woman’s frustration. hippsTOO will be THE TOP retailer bringing Edgy fashion forward clothing for +Sizes to the door of this underserved market. That’s right. We said DOOR! Because hippsTOO will be the Southeast’s plus size mobile boutique!
It’s not a new concept. In response to our highly mobile society’s habits, vendors know convenience is key. Restaurants have done it for years, and retailers have adopted this exciting new business model. Now hippsTOO will bring this cutting edge mobile marketing to an underserved market, and retail magic is going to happen!
hippsTOO will operate out of a pre-owned, renovated and customized panel truck to keep capital startup investments low. The hippsTOO truck will be equipped to provide our products and services in a comfortable and clean atmosphere. The truck has ample space to store the products and seating space to allow sellers to take their time helping customers choose from our apparel lines. The truck will even offer dressing room space and a checkout counter. The layout has been carefully designed to eliminate any chance that our customer feels crowded or closed in. Instead, she will experience shopping nirvana in an intimate, private environment. Because, best of all, the hippsTOO truck will be completely stocked with classic, elegant, stylish, affordable fashions and accessories for the +size shopper. The setting, the service, and the offerings are designed and guaranteed to SELL>SELL>SELL!
hippsTOO clothing will focus exclusively on +Sizes. But our accessories will be irresistible to women of all sizes. The artfully designed truck will act as its own mobile billboard. hippsTOO also plans to heavily utilize social media to promote the truck’s whereabouts. Each day our social media will be updated with new arrivals, the location of the truck, and special sales.
Driving hippsTOO to success will be the ability to GO TO our customer rather than wait for them to a brick and mortar store. We will cater to private homes, offices, schools and churches, select the best festivals for our target demographics…and party with the girls all over town.
hippsTOO will be zipping all over the south… in vibrant markets like Atlanta, Birmingham, Charlotte, and Chattanooga… and emerging markets like Macon, Athens, Greenville, Montgomery and more. Please take a moment to share our campaign with friends and family. Thank you! www.indiegogo.com
