Whether you’re submitting a free press release with CrowdfundingPr or a simple paid release with iReach (owned by PR Newswire) for $129, you’re either investing time, money, or both into the hopes of getting your message out to journalists, bloggers, industry leaders, influencers, or potential pledges.
These four tips can help you get the most out of your press release and see results, whether it is increased traffic, pledges, or sales.
1. Include Descriptive Anchor Text with Your Links
What’s the difference between descriptive anchor links and non-descriptive links? This is a non-descriptive link: “Check out my awesome website where you can submit a free press release for your crowdfunding campaign: https://www.crowdfundingpr.org“
This is a descriptive link: “Check out my awesome website where you can submit a free press release for your crowdfunding campaign.”
Anchor text helps search engines determine relevant information so that when someone searches for “free press release for crowdfunding campaign,” CrowdfundingPR is more likely to come up as a search result.
In addition, it might seem like a no brainer, but it’s extremely important to include links to your social profiles, your crowdfunding campaign, and your company webpage. Having a press release that links to your company webpage will boost the authority of your company page and even after your crowdfunding campaign has ended, including the social links will ensure that people can still connect with you for updates.
2. Include trackable links and promotion codes.
By using links that can track the number of clicks and the sources from which people clicked, you can direct your marketing efforts more intelligently and get a better understanding of where people are finding your campaign.
Bitly is a great way to track clicks for the links you include in your press release. Ow.ly is another free service you can use to track link analytics over time.
Customizing special promotions or offers that you include in your press release is another way to pique interest, drive traffic, and secure pledges for your crowdfunding campaign. These could be early-bird special reward tiers or a special extra perk that people can receive if they enter the code when you use Kickstarter Surveys to gather backer information.
3. Think local
If you are running a Kickstarter or Indiegogo campaign and have a compelling story or product, let your local community know about it! This includes the local paper, community groups, and organizations with a vested interest in the mission behind the campaign.
Fear of failure is inevitable, but you only get to live once. No one else is going to toot your horn. If you don’t want to go to in-person networking events to spread the word, you can always use the twitter advanced search feature to find people and organizations in your community that might be willing to help out with promotion.
4. Raise Your Credibility With Logos
When backers or bloggers see that you have taken the time to write a press release or that you have been featured on an industry-related publication, it raises your credibility in their eyes. Not only does it communicate social proof, but also that you can deliver and are serious about making your dream become a reality.
This is why many startup companies include press links, saying they have been featured on certain publications. It bestows authority. Be sure to snag the logo of every blog you have been featured on and include it in your campaign page (it’s also a nice thank-you to the blogger).
Here is ours!
This article was written by: This article was written by Salvador Briggman
