FOLDEM, a creative startup company with a clear aim to deliver its own vision in terms of product design, pushed its first work, “Legendary Eleven”, onto the popular crowd-funding conveyor belt – Kickstarter. The company’s debut represents a football-themed toy collection of the world’s most famous football players and personas, completed in a wicked and signature design. This may sound promising, but that only scratches the surface of what this creative entourage has been up to this entire time.
The FOLDEM team spoke its mind on lack of interactiveness and sheer joy of getting a toy, when people do a potential buyer to customer to owner transition. Of course, there is immense variety of toys, not to mention collectibles, but how can one mark a certain toy to be this or that, as there is no real definition for value, just individual comprehension? Everyone put their boxes filled with Lego on par with golden treasures, but it has no real-life value, just the soul. Figuratively speaking, each and every person has a Mr. Tibbs or Mr. Whiskers dusting in an old cardboard box somewhere around the house and their value is probably immeasurable.
FOLDEM went places to find the fitting concept for its debut product, and with the “Legendary Eleven” it embodied great user interaction, to remember those Lego and Playmobil days, as well as to provide value for the heart and soul of those, who cherish and love football. Evidently, this product could not only serve as a personal tribute to the beloved sport, or as a gift to your family and friends, but as something that takes you back down the memory lane, when you had a blast with a simple and intuitive item.
And then there is the material – a specific type of thin plastic with no colour consistency distortion, and resistance to cracks or breakage. The flexible properties of the material makes the assembly a much more interactive and interesting experience, creating a sense of achievement upon completion.
Legendary 11 video introduction
This concept introduction is the first step for FOLDEM, as they have much more up their sleeve, and, hopefully, they will hit their goal and be able to show us more interesting stuff in the future. The FOLDEM “Legendary Eleven” has been recently launched and is ready for your checking-out at its official Kickstarter campaign page .
