San Francisco, Calif.—February 13, 2014—Flyfit, Inc., a leading provider of wearable technology with a commitment to fitness and exercise, today announced the launch of its Kickstarter campaign for the company’s premiere product—the only ankle band on the market to accurately track fitness, cycling, swimming and sleep patterns.

The Flyfit smart fitness tracker is designed for people who value form and function in their sports gear. Flyfit solves the problem with other trackers on the market—wrist bands track activity through vibration but cyclists don’t generate vibration since they hold onto their handlebars tightly resulting in incorrect data. The Flyfit ankle band tracks and analyzes leg movement which generates correct data including calories burned, pedal frequency and more.

Unlike competitors, Flyfit provides wireless synching to the user’s smartphone with Bluetooth technology providing real-time data. Another competitive advantage is a water-resistant connector that allows it to be used for swimming or cycling in the pouring rain.
The LED panel on the tracker has four symbols to represent each of the main tracking functions:

• Daily Activity: walking, running, cycling and other types of fitness
• Sleep: number of hours and quality
• Swim: leg strokes

The concept for Flyfit emerged from the needs of the co-founders who wanted to find a well-rounded and accurate fitness tracker that also looked great. During vigorous workouts they wanted a small device that they could forget they were wearing and not struggle to get it off. They tested similar products on the market and after not finding anything that matched what they were looking for, they decided to develop their own band which resulted in an ultra-lightweight comfortable band made from thermoplastic polyurethane.

“We are thrilled with our product,” said Jimmy Leu, CEO and co-founder of Flyfit. “The technology is extremely easy to use with just a few taps of the finger and provides real-time data that we can actually utilize during our workouts and throughout the day. We look forward to launching our Kickstarter campaign and moving on to mass production, making it available to everyone.”

The Kickstarter campaign commences February 13th and lasts for 40 days. It can be viewed by visiting : www.kickstarter.com

About Flyfit, Inc.
Flyfit, Inc. develops wearable technology for fitness enthusiasts allowing them to track progress of their fitness routines. Measuring vibration, Flyfit ankle bands track activities including walking, jogging, cycling and swimming. Users can then sync the real-time Flyfit data to their smart phones and view pedal speed, calories burned and steps instantly. The patented Flyfit ankle band also monitors sleep patterns. Founded in 2013 and located in San Francisco, California, with a production office in Taiwan, Flyfit is dedicated to providing tools that help its customers live healthier lives. For more information, visit www.myflyfit.com.

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