Oulu, Finland: An athlete doesn’t see a healthy day goes the saying and unfortunately it is a true story for many us, including Marika Heiskanen, the inventor and founder of Fasciawear. Getting results requires that you put in those practice hours and this can take a toll on your body. For Marika the mishap happened during a dance practice where her Achilles tendon was ruptured during a landing from an aptitude jump. This not only ruined her dreams of competing on national championships in dancing but also kept her away from running for more than year.

Today, Vaskia Oy, sportswear company specializing in functional clothing for runners, announced the worldwide launch of its patented sportswear innovation Fasciawear. Fasciawear is the first sportswear in the world which helps activate core muscles, keep good posture and find optimal movement patterns. In simple terms, it guides you to move right and helps prevent injuries or recover from them.

Marika’s personal road to recovery
After the unfortunate injury Marika was herself faced with the long and painful recovery process. As a physiotherapist she knew what to expect but found out that doing all the necessary recovery exercises can be very demanding and difficult. After long recovery process when Marika was again able to pick up her running practice, came the idea of a sportswear that would support and guide the body during movement helping the person to use their body in optimal way. The idea was born on running trails in Oulu.

The idea behind Fasciawear

Fasciawear’s patented solution is based on an innovation where body’s natural pre-tension and compression of the Fascia network is enhanced by the Fasciawear outfit. In Fasciawear Marika combines her knowledge of the fasciae and vast experience in ergonomics, proprioceptive neuromuscular facilitation (PNF) and treating musculoskeletal problems to create a totally new sportswear concept, which actively guides and support the athlete’s body during movement helping them to use their body in a symmetric and balanced way, keep good posture and find optimal movement patterns. This improves performance as energy is not wasted in wrong direction and it reduces strain on the joints and muscles to help avoid injuries, pain and ache after training and speeds up recovery.

From runners to the runners

Of the innovation, Fasciawear Founder & Innovator Marika Heiskanen said, “We have a unique offering for runners, none of the other sportswear provides same kind of support and guidance to your body as our outfit”. Marika, a keen runner herself, continues, “as a physiotherapist I want help people learn optimal way to use their body. But the physiotherapist cannot always be there, so the idea was to make product you can easily wear yourself. Fasciawear will help you to keep good posture and joint alignment during exercise, which makes you run faster and also reduces strain on your muscles and joints. This means better performance, less joint & muscle pain after training and faster recovery time.”

About Fasciawear:

Fasciawear is a sportswear brand by Vaskia Oy based in Oulu, Finland.

Founded in 2015.

Vaskia has patented, designed and developed Fasciawear for athletes and active runners.

Vaskia was founded by Marika Heiskanen, master’s in Health Science, physiotherapist and Cert. MDT, she specializes in ergonomics and treating musculoskeletal problems.

Indiegogo campaign page: www.indiegogo.com

More info:
Matti Niemistö
+358 45 120 9882
Matti.niemisto@fasciawear.com