I am Joe Mullaney and my partner is Garrett Gustafson and we are a start-up company, edlee Designs. We have been named the sponsor for the World Famous Figawi Sailing Race week 2016. This is happening May 28-30, 2016 (Memorial Day Weekend).
We both grew up south of Boston Massachusetts and spent a lot of cold winters there. We both separately decided to move to Hermosa Beach California. After living there for a while, I noticed one thing, I was grateful for my attitude adjustment, and grateful for not having to shovel a drive way in over 5 years. I met another guy with the same outlook on life out here that was from Connecticut. Garrett Gustafson, Mechanical Engineer, decided to leave his company and increase his lifestyle in a positive way. We both met the next day and sat down with a corona and decided that what we were doing on a Tuesday afternoon is what we needed to sell. We decided to find a product that would represent the relaxed lifestyle no matter where you are. So the next day we got to work.
We did our research. Started with hammocks, went on to sandals, even tried something as easy as koozies. Nothing landed. Then we had the idea of sunglasses. We got the idea of making the most comfortable pair of sunglasses. We thought that after a long day of work in the office, you get into your car and you reach for your bamboo case and pull out a pair of bamboo sunglasses. Put them on and look through the polarized lenses and go ahead and battle the traffic. With both of us being engulfed in the corporate office life and the only escape is drive in and more so, the drive out. Sunglasses are the number one relief from coming and going to the grind.
edlee Designs was created to show the world who you are. Show the relaxed, laid-back attitude of the easy life whenever you can.
Now we might seem like any other startup company out there, and trust me, we have gone through the same struggles, but we have worked long and hard over the past year to put ourselves in a position to not only succeed, but to enter into a season for our business hitting the ground going well over the speed limit.
Fast forward to present day, and we are edlee. Joe ed Mullaney and Garrett lee Gustafson, 2 guys coming together to help every individual get a little beach life in their day to day life. Over the past year we have been selling sunglasses out of our backpack and just through organic traffic to our site driven by social media. However, what you don’t realize is that we are just like ducks on a pond: As you see our calm bodies above the water chilling, relaxed, seeming to not worry about much, we have been under the surface paddling, churning and kicking, making things happen and putting ourselves in a position to be the next big fashion statement.
We have landed the sunglasses sponsor of the FIGAWI race weekend 2016 this Memorial Day weekend. We have also just launched a Kickstarter campaign that has raised over $5000 (which was our initial goal) in just 4 days of a 35 day campaign. Think that’s impressive? We are also featured in Spyder Surf Shop on the Hermosa Beach Pier, the number one surf shop in Hermosa Beach. We are also on the verge of signing multiple major pro surfers. That’s just the beginning.
We are proud of where we came from and even more proud of where we are going. We would love to be featured in the Enterprise over this next month to help promote ourselves and tell our story. Please let us know if you are interested in featuring us. We would be glad to answer any questions and provide any other information you may need.
We look forward to hearing from you soon. Thank you.
Contact Information
Joe Mullaney
Edlee Designs
837 17th Street
Hermosa Beach Ca, 90254
Tel: (508) 245-4908
Email: joe@edleedesigns.com
Website: www.edleedesigns.com
Kickstarter: www.kickstarter.com
