The WEEK/END. A Bag… But Better.

The WEEK/END by FRIDA ROME is vegan handbag that’s sophisticated on the outside, naughty on the inside. The creators are unconventional newcomers to the fashion industry; Rebecca & Natalie. They launched the WEEK/END crowdfunding campaign on Kickstarter this week and it was successfully funded in UNDER 2 HOURS.

Wondering what has made this bag so popular?

Well, the WEEK/END is a versatile, conscious luxury crossbody with a wealth of features, and one in particular that stands out; the brand’s signature detail; a hidden label containing an erotic chapter written for women, by women. (Rebecca and Natalie remain tight lipped about the author’s true identity, however).

It’s a vegan handbag that’s not one of a kind, it’s the first of it’s kind…

“Ultimately, we were inspired to create a handbag for women like us, who have a thirst for life.” Says Natalie, co-founder. “The erotic story is a way to inject our rebellious spirit into every WEEK/END handbag we make.”

“After we came up with the idea, we thought ‘well, we guess our bag could be the first one to be worthy of an 18+ certificate!’” added Rebecca, co-founder. “We love the idea of it standing out and causing a stir – it’s very Frida Rome!”

This concept certainly adds an air of mystique to a vegan handbag when compared to the rest of the market. But the seductive snippet is just the beginning. There are many other great features that make this compact crossbody a campaign to back;

• MADE FROM CACTUS LEATHER:
One of the newest and most convincing plant-based leathers on the market, cactus leather not only ticks the boxes for being vegan but it’s gained praise for being highly sustainable as well. Grown naturally in Mexico in abundance without much need for water; the leather is made from the young leaves of the plant, which still thrives after being harvested.

• LINED WITH LUXURY ECO-SUEDE:
The vegan eco-suede fulfils the reputation of quality expected of a European textile product. Just as integral as the vegan leather exterior, the look and feel of the interior adds further to the overall luxury of this accessory.

• THE WEEK/END DE-CONSTRUCTS:
Seems like a crazy idea, but this ingenious design feature means never having to compromise on what handbag you take in your hand luggage ever again. It packs flat, retaining the bags structural integrity; storage is also minimal and effortless.

• VIP ACCESS TO Frida Rome MIDNIGHT:
Access to the full-length tantalising tale found inside the WEEK/END bag, is available for all purchasers, via exclusive access to the brand’s VIP webpage. A little gift from FRIDA ROME to keep customers entertained whilst the rewarded bags are in production.

• WORN 3 WAYS:
Every woman loves to vary it up with the way they wear their bag. For whatever the preference for comfort and personal style, the WEEK/END can be worn as a crossbody, shoulder or clutch bag.

• EXTENDABLE STRAP:
Care has been taken to make this bag suitable for women of any height with matching extenders attached to the shoulder strap. For additional length, extra extenders are available as an add on.

• THE ECO-TOTE:
The WEEK/END has its very own companion; The FRIDA ROME eco-tote. It pairs perfectly with the compact crossbody and folds away neatly inside. Also available as an add on via the campaign rewards.

• CUSTOM DUST BAG:
When the WEEK/END is deconstructed, keep it safe in the accompanying bespoke dust bag.

• HAND MADE IN ENGLAND:
Each WEEK/END is hand made by artisan bag makers in Manchester, England. The brand made a conscious choice to manufacture on home soil, to ensure the quality of every product and to help minimise their carbon footprint.

The WEEK/END is a “punkishly cool” vegan handbag with a big personality, made in Britain from ethical materials. Not only has it already impressed the crowdfunding community, but it will put Frida Rome firmly on the map as a serious new contender in luxury sustainable fashion.

Support this campaign on Kickstarter for a limited time – until 19th November 2020
GET YOUR WEEK/END HERE: www.kickstarter.com the-week-end-a-bag-but-better

Or to find our more about FRIDA ROME & The WEEK/END visit:

WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand