Continew, one of the most innovative upcycling brands of recent years, has launched a high-quality backpack created from remnants of a car’s interior, such as leather seat covers, seatbelts and airbags. Continew Labs, the company behind this product, has modeled extensive efforts to create value from end-of-life vehicles to manufacture sleek, environmentally-friendly bags.

“We’ve conducted research and created samples for over a year and a half in order to find an efficient and eco-friendly method of using leather from aged cars to make high-quality and future-friendly backpacks,” says Founder and CEO, Ian Choi. “Our manufacturing process demonstrates our commitment to preserve the environment by reducing waste, saving animals and conserving valuable resources.”

Even though the Continew Backpack is created from upcycled materials, the car seat leather comes with benefits, as it can withstand high temperatures, moisture and damage due to friction or external forces. The Continew Backpack prioritizes usability and comfort, and its sturdy form helps prevent the damage of personal belongings.

Some of the key features of the Continew Backpack include:

•  15 internal pockets
•  A retractable key leash
•  Customized zippers
•  A one-touch magnetic clasp
•  A separate laptop compartment

Pre-order of the Continew Backpack is now available through the product’s Kickstarter page, and it is a consumer-ready product with positive reviews. During the campaign, the Continew Backpack can be purchased for $139 as the Early Bird Special price. When the campaign funding goal is achieved, the company anticipates manufacturing and delivery to be complete in February of 2018.

About Continew Labs 

Continew Labs is a California-based startup developing premium upcycled and future-friendly products. The products are designed and developed in Newport Beach, California and are manufactured in Seoul, Korea. Continew Labs was founded by team of experts and engineers who are committed to the environment and eco-friendly production practices.

Contact:

Jin Oh
jinoh@altosbusiness.com
858-888-5178