I frequently get messages from readers saying something along the lines of “I have a great idea for X, but I don’t want to launch a…

When drafting a PR campaign for your crowdfunding project, it’s important to keep in mind how crowdfunding differs from the launch of a traditional product…

1. Context in the trending news environment Before pitching a reporter about the merits of your product, story, or crowdfunding campaign, ask yourself, how does…

Although some projects will take off on crowdfunding websites like Kickstarter and Indiegogo, others require more effort and strategic marketing. Some of these tools have been…

If you haven’t already learned, one of the most difficult parts of an Indiegogo campaign is getting the word out about your crowdfunding project! Keep…

After you’ve successfully ran a Kickstarter campaign, you have likely generated a tremendous amount of momentum, which you can carry forward by accepting pre-orders or…