On October 21st, Siri Vichainchay, a local Phoenix, AZ entrepreneur, launched her highly acclaimed ‘Ghost Pepper Sriracha Sauce’ product on Kickstarter. As a Thai immigrant, Vichainchay has worked diligently to develop her sriracha sauce company over the past several years by attending public farmer’s markets and winning the taste buds of the Phoenix community. Now, she is bringing her much-loved product to a larger audience.
“I’ve been working at a full time job at Panda Express for a few years, while also developing my sriracha sauce company. At first, our team was making it out of our home, however, last year we were able to obtain commercial kitchen space and also secure FDA permits and certifications for the product.” – Siri Vichainchay, co-founder of Carmichael Foods
Rather than going through traditional retail outlets, Vichainchay decided to launch the product on Kickstarter to give early-adopters the chance to access exclusive rewards and be a part of the initial major production run of the Ghost Pepper Sriracha Sauce.
Having already had a successful Kickstarter campaign, which raised over 896% for the original Siri Sriracha Sauce, Vichainchay is optimistic that frequent backers and sriracha sauce enthusiasts will love the newest product.
In exchange for pledging money to support the project, backers will be able to claim ‘perks’ or ‘rewards’ including a thank you note, branded stickers, and the Siri Sriracha sauce itself. The sriracha sauce comes in an assortment of flavors, featuring ‘original,’ ‘ginger,’ ‘basil,’ ‘lemongrass,’ and the new sauce ’ghost pepper.’ The Ghost Pepper Sriracha sauce is the newest edition to Carmichael Food’s growing collection of high quality sauces.
“We are changing your perception of what sriracha sauce is. Is it a condiment, a hot sauce, a dipping sauce, or a cooking sauce? The truth is, sriracha sauce is all of the above and more!” – Siri Vichainchay
The Kickstarter campaign will run until November 20th, during which time backers can pre-order a discounted version of a Siri Sriracha or the newest Ghost Pepper Sriracha sauce. For more information, contact the creator below or check out the Kickstarter campaign here.
