Upcoming design studio brose ~ fogale is pleased to announce the launch of their crowdfunding campaign for the Camerino Valet Stand, now available on Kickstarter at: https://www.kickstarter.com/projects/1204672989/camerino-valet-stand
Camerino is a flat-packed valet stand that provides a convenient place to hang your belongings, keeping your house tidy and giving a home to your pocket ephemera.
Traditional valet stands were popular in the 1920’s, but have since been forgotten. brose~fogale have revisited this piece of furniture to fit a modern lifestyle.
Camerino is available in fluoro yellow and oak. The mirrors are hand polished in copper or chrome.
Camerino rethinks the traditional valet stand, combining two hanging rails, two shelves for storage and a mirror.
It was first conceived as a response to lifestyles in cities like London, Berlin or New York, where the need to move can be frequent and recurrent, and where living spaces are often too compact for large furniture.
The name ‘Camerino’ comes from the Italian and Spanish word for an actor’s dressing room.
Camerino helps to organise your daily possessions and can be used in any room or hallway in your home. The simple but iconic design sits happily in all different interiors. No complicated fixing is required and once assembled it just leans against the wall. Then if you need to move, it’s easy to move with you.
Working on the design for Camerino, three things were really key for the product:
1. A practical piece of furniture designed to suit modern lifestyles
2. Made with traditional techniques from premium materials
3. An accessible price, made possible with e-commerce and crowdfunding
Flat-packed and lightweight, Camerino arrives in the post and is quick and easy to assemble. Only one supplied Allen key is required!
Produced in Northern Europe from great quality, natural materials: oak, copper and stainless steel. Designed to be assembled and disassembled and built for longevity.
The price for Camerino pays for the material and the manufacturing and nothing else in the middle, making it still affordable.
Camerino is for anyone using their chair as a coat hanger, forever searching for their keys or wallet, always moving home or city, or with limited space and in need of some organisation.
The traditional process of designing, developing, producing, distributing, marketing and selling a product involves a long chain of people and companies across the world.
This system drastically inflates the retail price so brose~fogale aim is to use Kickstarter to shorten the chain and bring the designer closer to the products owner. This way the price really reflects the quality of the product, rather than the costs of everyone else in between.
So far furniture designers have been slow to embrace the possibilities of Kickstarter. But we believe there is huge potential to reconsider this traditional process for everyone’s benefit.
As well as the valet stand, brose~fogale are also offering a wide range of other rewards: from wall hooks, to hand mirrors, all designed from pieces of Camerino.
Table Vanity Mirror with Tray in natural oak or fluoro yellow and generous copper or chrome mirror and inlay.
Camerino Tray in natural oak and copper inlay or fluoro yellow and copper or natural oak inlay.
Camerino Tray in natural oak and copper inlay or fluoro yellow and copper or natural oak inlay.
Camerino Valet Stand in your own colour!
Camerino Valet Stand in natural oak and copper or chrome.
Camerino Valet Stand in fluoro yellow and copper
Camerino in fluoro yellow with a copper mirror.
Camerino in natural oak with a copper mirror.
Camerino Valet Stand in fluoro yellow and natural oak with copper or chrome mirrors.
Camerino Valet Stand in fluoro yellow and natural oak with copper or chrome mirrors.
