Chicago, IL — On September 5 2017, Gina Crevi and Jennifer Prado launched a Kickstarter campaign for The Bra Lab, a new versatile and interchangeable bra design that will solve many wardrobe mishaps. The Bra Lab offers bras with side clasping and interchangeable straps so you can customize them to work with any outfit. These bras are multi-way, super supportive, and meant-to-be-seen.

“Fashion is ever evolving and so should your bra,” Gina said, “The Bra Lab allows you to wear what you want and feel comfortable that your bra complements or even becomes part of your outfit.”

The Bra Lab is a brand new patented design concept that features three separately sold bra components, multiple attachment loops on the interior of the cups and back straps, along with a silicone non-slip strip sewn to the inside of the back strap. This allows for a multitude of strap positioning options as well as a strapless feature.

The Bra Lab’s innovative cup design with dual side clasp design enables the back straps to embody a sleek seamless look, eliminating ugly back claps in the middle of your back. Steering away from traditional lingerie fabrics and instead using new out-of-the-box fabrics such as the Parisian pinstripe, gives the bra a contemporary sophisticated look that people love to flaunt

“Through our research we noticed a huge market need and demand for multipurpose bras that are both functional and fashionable,” Jennifer explained, “Studies have also shown that many women do not buy certain clothing because of bra issues. We think that our bra will solve these issues and that it will become a wardrobe staple for women everywhere.”

In exchange for pledging to the project, backers can gain access to a variety of rewards including a Value Starter Set for $25, the Complete Bra Starter Set for $50, and more. Backers can also pledge $100 for the Interchangeable Pack or $125 for the Bralette Pack.

For more information, please visit the Kickstarter page here or contact the creator below.

Contact Information:

Gina Crevi or Jennifer Prado
Email: gigi@thebralab.com or shop@thebralab.com (for general inquiries)