Clothing in our society is, to a certain degree, superficial. Especially with our youth. We want to change clothing from a superficial social standard to an intrinsic motivator. Our youth minds are still developing and instead of having meaningless letters or logos in their face all day, we print a mirrored or backward message on our clothing. So every time they look in the mirror, or take a selfie while wearing our clothing, they will see and receive positive or motivating messages. We want to give them the power to constantly positively reinforce themselves to help build self-esteem and promote self empowerment. At BACKWeARD.com we are running a Kickstarter so make our vision a reality.
Here at BACKWeARD we see clothing as the perfect medium and opportunity for adding substance to everyone’s lives, everyday. Young and even old adults can also benefit from our new strategy.”Everybody thinks of changing humanity, but nobody thinks of changing himself.” (Leo Tolstoy) As adults, we physically mature throughout our lives, but sometimes we stop maturing mentally. Everyone has to take it upon themselves to continue their mental and internal growth. So by constantly seeing powerful messages throughout our day, we can change the world by working on ourselves before asking others that of others.
We believe our biggest opportunity for impact and change is with our youth. Society puts a tremendous importance on education but not enough on who the child is as a person. By providing our clothing parents can choose what values or traits they want their children to remember. Our children are bombarded by distractions and negative influences all day. BACKWeARD introduces a positive influence that is just as persistant but even more powerful because the wearer decides what kind of message works best for the betterment of themselves. We introduce an efficient, literally in-your-face method, that anyone and everyone can benefit from.
About BACKWEARD
We are a brand new clothing company from Chicago that wants to help build self-esteem and promote self empowerment within our youth. As well as provide a new tool for adults looking continue their growth as a person. Clothing in our society is, to a certain degree, superficial. We want to change clothing from a superficial social standard to a useful tool for improving what really matters, you! To stay updated, to contact us, or to view our products, you can visit us at BACKWeARD.com .
