In the past, I’ve written about services that you can use to market your Indiegogo campaign and whether or not you should choose to use…

Failing to do PR outreach throughout the duration of your Kickstarter, Indiegogo, or other type of crowdfunding campaign can make it harder to maintain fundraising momentum,…

I frequently get messages from readers saying something along the lines of “I have a great idea for X, but I don’t want to launch a…

When drafting a PR campaign for your crowdfunding project, it’s important to keep in mind how crowdfunding differs from the launch of a traditional product…

1. Context in the trending news environment Before pitching a reporter about the merits of your product, story, or crowdfunding campaign, ask yourself, how does…

With 31 hours to go, it’s safe to say that Kickstarter campaign, “The Leader’s Guide By Eric Ries” has been a grand slam success, having raised…