Steamboat Springs, CO – January 26, 2015, Alpenlore debuts multi-function ADVENTURE BELT campaign on Kickstarter “The wear-daily belt that’s ready for an emergency! Unravel & go!”
• Kickstarter – 15 JAN 2015 – 15 FEB 2015
• Belt can be broken into super-strong line
• Conceals miniature survival kit
• Fashion w/function + outdoor, hiking
• Ships worldwide ($59.99)
KICKSTARTER WEEK TWO UPDATE: Alpenlore Inc. is preparing new and specialized hiking equipment to augment its brand and to diversify its appeal to sportsmen as well as to casual customers. In order to meet projected customer demand generated from its Kickstarter product sales drive, (LAUNCHED 15 JAN 2015, in second week), the company desires to expand its social media profile and to devote proceeds to responsible reinvestment in the company and to increase sponsorship of worthwhile causes.
Founded and anchored in the USA, headquartered in Tokyo (Ichikawa), Japan, and with representation in London, England and Lucerne, Switzerland, Alpenlore’s CEO Scott D. Palmer, an American adventurist & world traveler, founded his company in 2012 with a mission to engineer creative survival gear. The result was “The world’s most compact adventure belt,” a device packed with dozens of unique functions that can be worn anywhere, daily, always there to aid you.
“We hope to find interest from retailers looking for exciting new products to add to their inventories. We created the belts with outdoor adventurers in mind, those into bushcraft and wilderness survival. This belt, however, holds a great amount of appeal for any everyday belt wearer – as a casual belt, this is perfectly acceptable.”
Endorsed by three-time Olympic skiing medalist and avid outdoorsman Johnny Spillane, who finds Alpenlore belts invaluable in any environment. The belts, expertly woven from ~50ft of high-tension “ProCord”, conceal a miniature survival kit (matches/striker, X-Acto blade, fish-hooks) tucked inside the belt and a pocket survival guide that slips inside any wallet. Money can also be hidden inside the belt’s core, which makes it great for travel. Retailing from $59.99, they are well-aligned with trends in practical multi-use equipment, cleverly designed and fashionable – available in 12 colors.
The functional and ruggedly fashionable belts have the ability to be used as emergency rope for hauling gear, constructing shelters, even building a stretcher – and were recently modified to include the innovative survival kit. As such, they make exceptional gifts for anyone traveling about town, or with an interest in short or long hikes. The belts may be purchased online, or in select stores in Tokyo and London.
PRODUCT DESCRIPTION:
Example component uses:
STRAP PRO-WEBBING:
Haul forest materials; construct a shelter; build a stretcher; fix a broken backpack; hang food in tree; carry Injured. Build dead-fall trap to catch game.
PRO-CORD:
Replace broken shoelaces; tie equipment; tie tripod for fire-pit. Use inner rope-core for fishing; use inner rope-core for sewing.
RESCUE/FIRST-AID:
Throw line for water rescue; lower food down to injured; bind a broken leg; apply a tourniquet, make a sling.
SURVIVAL KIT:
Fish hooks for fishing; matches for cooking; matches for signaling, staying warm, X-Acto blade for cleaning game, spearing, cutting rope, carving
SURVIVAL GUIDE:
Tie rescue knots & binding knots; keep warm; catch food; locate food; stay warm. Find direction, find shelter, learn gear necessities. Avoid altitude sickness, understand weather impacts.
SIZES:
S: 27-31 in – 68-80 cm
M: 31-37 in – 80-96 cm
L: 37-46 in – 96-116 cm
COST: USD $59.99
WEBSITES:
Kickstarter (launched 15 JAN 2015): www.kickstarter.com
Purchasing – Company Website: www.alpenlore.com
Facebook: www.facebook.com/alpenlore
Twitter: twiiter.com/alpenlore
Youtube: www.youtube.com
FOUNDER BIOGRAPHY AND FURTHER BACKGROUND:
The original founder and CEO Scott Palmer is an American adventurer who, while living and traveling in Europe, began visualizing new functionality for traditional belts. After settling in Japan, he began building Alpenlore. “Our team members share passion and motivation through lifelong experience with active lifestyles including alpine trekking, kayaking, climbing and skiing, so we know the expectations for solid equipment when putting them to the test in the real world and against the elements.”
Says Palmer: “Alpenlore is focused on the ongoing development of adventure gear for the urban, mountain, and coastal journey of life. Our goal is to bring to you the very best quality outdoor gear, and our momentum and desire fuel us everyday to continually create and build the finest adventure equipment.”
“Our extensive experience with the outdoor world and practical equipment enables us to create unique and premium-grade products. Alpenlore handcrafts products with a commitment to research, reliability and solid functional materials. Integrity is our core value and we all are united through the natural world – matter, Earth, space, and time. Innovation is our life’s mission.”
