San Francisco, CA — December 11, 2015 | FlipSlips launches Rainbow Collection featuring 3 sets interchangeable ankle straps for 5 style options. They are also foldable and lightweight for ultimate portability so they can be taken anywhere.
FlipSlips are reinventing the classic ballet flat by adding a new twist: versatility and portability. Each shoe includes 3 set interchangeable ankle straps, giving the wearer 5 style options. They are waterproof, only weigh 6 ounces each, and are foldable and self-contained to keep the purse clean.
“Our goal was to design a shoe that was portable enough to fit into a small purse, yet versatile enough that it could be worn all day” said Esther Flatto, FlipSlip’s Founder. “We believe an active woman should be able to be comfortable no matter where she goes, so we designed a shoe that evolves throughout her entire day”.
The 5 in 1 FlipSlips are available in 8 vibrant colors and each pair comes with 3 sets of ankle straps: a reversible color matching strap for a sporty look; reflective color straps for cycling (on the reverse side); and metallic gold, and silver straps for a dressier style option. The shoes also feature a patent pending “self-contained” design, allowing the shoe to fold into itself so that all the dirty parts are inside, allowing it to be stored in a purse or pocket, all while keeping it clean.
“We invented FlipSlips to address the issue of compactness and hygiene with an elegant design that keeps the wearer looking stylish!” said Esther.
“After a few years of developing and producing many generations of FlipSlips, we are proud to have created the most functional and versatile shoes on the market. This product will really help a lot of women!”
Today’s modern woman has to wear many hats, yet she’s usually confined to wearing just one pair of uncomfortable shoes the entire day. FlipSlips feature 5 style options, so they can evolve throughout the wearer’s day. They can literally be used from the moment she gets out of bed as a slipper, to cycling to work with the reflective straps, then she can dress them up for work or going out with the metallic gold or silver straps, and at the end of the day wear the color matching straps to yoga or for light sports. In case she finds herself wearing uncomfortable shoes, such as high heels, FlipSlips folds to about the size of an iPhone and can be stored in a purse or pocket, providing reliable comfort whenever they are needed.”
FlipSlips are made of Neoprene, which will mould to the wearer’s foot, and are durable, washable and water-repellent. The soft cushion insole will provide comfort with every step, making it ideal for daily use, travel or cycling to work.
FlipSlips are initially available in sizes 6 to 11 in 8 colors—black, red, orange, yellow, green, blue, purple and white. Please visit FlipSlip’s campaign on Kickstarter.
About FlipSlip Shoes
FlipSlip Shoes, LLC, is an innovative footwear company based in San Francisco, California. Our Mission is to improve people’s lives by offering products that are compact, functional and fashionable. For more information about FlipSlips, please visit: flipslip.com
