1. Haro (Help a Reporter Out)
Haro connects news sources with journalists looking for their expertise. You might not get featured, but you could provide your expertise and be linked to in a high-profile article. It’s free to use, with paid options to increase the chances of exposure.
2. InkyBee
InkyBee is an awesome tool to get an idea bloggers’ influence. I love their dashboard analytics. It’s very easy-to-use interface. You just need to create a list of blog urls, plug them in, and it will give you information about the blogger’s website influence (moz rank) along with social media size. They also have a free 30 day trial.
3. BuzzStream
Buzstream is similar to InkyBee in that you can use it to streamline your communication and outreach to bloggers. It functions as more of a CRM tool, though it does have the ability to scrape websites for blogger information.
4. Vocus Media Database
Coming in at the steam price of a minimum of $300/month, the Vocus media database and PR Suite is definitely for entrepreneurs serious about investing in a longterm PR solution. Using the software, you can create media lists, do outreach, and measure response rates.
According to the website, the pricing gives you access to “1.4 million journalists, bloggers, and influencers.”
5. GroupHigh
GroupHigh is another blogger outreach tool that lets you “build, evaluate, and manage one-to-one-to-many marketing relationships.” Essentially, it functions as a CRM and blogger research tool.
6. BlogDash
You can use BlogDash to search bloggers via keywords, Klout score, gender, location, and more. You can also respond to tweets and blog posts from the dashboard. It can be a good way to improve your SEO by pitching bloggers for backlinks or get your product in front of more eyes.
7. Topsy
Topsy has a bit of a broader scope than the other tools listed above. It functions as a search engine for the “social web” including links, tweets, photos, influencers, and more. It also tracks social trends, which you can use when forming your pitch so that you can be sure to fit your product into the overall media discussion.
8. HighRise
HighRise is a small business CRM tool that you can use to keep track of contacts, connections, and actions that need to be taken for particular leads. You can use it to schedule followups or keep track of which publications a journalist writes for.
9. MuckRack
You can use MuckRack to “Engage with over 20,000 journalists on the most relevant topics for you, your company, clients and campaigns.” You can also create alerts for specific terms and pitch journalists after they have tweeted or posted within the confines of those terms. Pricing starts at $199 per month.
10. PressPass
PressPass is in beta and is a little glitchy, but you can use it to generate a media list of journalists on twitter. I’d then recommend using the techniques I described in this forum thread to do social media outreach.
11. Journalisted
Finally, Journalisted is an older website and features journalists in the UK region. You can use their tools to create alerts for particular journalists and then pitch them after getting to know their material.
