Wanna get media attention for your Kickstarter or Indiegogo campaign?
You’re in the right place! Not only can the media drive traffic and get you exposure, but it will also increase your fundraising meter.
Just imagine having a pool of regular readers suddenly check out your crowdfunding project. You’ll be getting notification after notification as new backers join your campaign.
It’s exciting!
I know there are lots of crowdfunding agencies and services out there that promise to help with the PR aspect of your launch. There are so many options, that is can be overwhelming.
With this article, I want to hone in on a few major players that have proven time and time again to deliver real results in the way of PR hits and media mentions. I also want to outline the budget you’ll need to hire these bad boys.
1. Agency 2.0
Agency 2.0 is a crowdfunding PR agency for big-ticket Kickstarter and Indiegogo campaigns that are planning to raise millions. They’ll help you write press releases, connect with journalists, and get your story in front of the media.
They also offer other services like video production, advertising, landing page design, and copywriting help.
Budget: ~$8k – $10k (and success fee).
2. CrowdfundingPR
CrowdfundingPR is a press release service for crowdfunding campaigns. We offer affordable press release distribution options, social media promo, featured story attention, press release writing, and more.
Along with offering these services, we will also deliver distribution reports and other information so that you can see how your story is being syndicated around the web.
If you don’t want to write your press release, and want to tap into the crowd that we’ve built up online, then this is the perfect option. Many of our clients will submit multiple press releases.
Budget: ~$100 – $200.
3. Krowdster
Krowdster is another affordable solution for crowdfunding campaigns. You can use the software to do press releases, create pre-launch pages, access a backer directory, and more.
This service is good if you’re on a budget and looking for a tool that won’t break the bank. You can also make use of their database to find press contacts and backers that you can reach out to.
Budget: ~$100 – $200
4. Enventys Partners
Enventys Partners is another crowdfunding agency that you can use to handle the PR-aspect of your campaign. These guys merged with Command Partners, another agency that helped Kickstarter and Indiegogo campaigns.
Their public relations professionals will help you connect with bloggers and journalists that can get you media attention. You can use them to get covered by the right outlets and publications.
Budget: ~$5-8k+
5. Dynamo PR
Dynamo PR will help your startup get media hits and secure the attention of bloggers and journalists. They work with crowdfunding projects and other industries as well.
Along with doing traditional PR activities, they will also help manage the communications for your project during and after the campaign. Their agency also specializes in page development and paid marketing.
Budget: ~$8k+
Which is Best For You?
This is going to vary based on your budget and the level of help that you need with your project. Many entrepreneurs will opt to do their own marketing, whereas others want to hand over the reigns to another company.
I can show you how to write your own press release and even get more attention to your campaign, but at the end of the day this will eat up your valuable time.
If you want us to do all of that for you (without breaking the bank), you can learn more about our press release writing and distribution. You can submit an inquiry from that page.
